ESDI Elevating Modest Fashion: Meet Our 1st Empowering Collection of Versatile Indo-Western Elegance

Awakening is more than just a collection for us; it’s a dream turned into reality. The journey began with a simple observation – the absence of elevated, modest wear that seamlessly blended with an ethnic touch. I craved pieces that didn’t conform to a narrow definition of style, ones that could gracefully adorn anyone, irrespective of their background or preferences.

Picture this: a versatile ensemble you can confidently wear to a vibrant desi wedding or a high-profile occasion. The challenge was to break away from the stereotype that ethnic wear is only for specific individuals. I longed for something that could transcend occasions and be effortlessly mixed and matched. Let’s face it, traditional desi outfits are often bundled in sets, making it a puzzle to pair and style. I wanted a solution for women who embraced modest dressing without the hassle of finding something long sleeve to pair it with or dealing with uncomfortably tight fits.

Enter Awakening – our answer to filling those fashion gaps. The initial spark ignited as I sketched designs straight from my imagination, experimenting with fabric swatches and color samples until I brought my mental creations to life. Learning to translate my ideas onto paper became a crucial part of the creative process. Words alone couldn’t capture the intricacies I envisioned; it had to be visually presented for my team to grasp the essence.

The journey wasn’t a straightforward one. Countless prototypes were crafted, each iteration refining the pieces until we achieved the perfect blend of modesty, versatility, and elegance. Here’s a sneak peek into one of the mood boards that fuelled our creative journey.

This mood board is a tapestry of sketches, fabric swatches, and color samples, each element playing a role in shaping the final pieces of Awakening. It’s a visual representation of the meticulous thought and creativity poured into every stitch.

Awakening isn’t just about clothing; it’s a narrative of breaking barriers, redefining modest wear, and creating a space where fashion is inclusive and adaptable. Stay tuned as we unravel more behind-the-scenes stories and insights into the making of Awakening. The journey has just begun, and we’re excited to share it with you.

Shop Awakening Here; https://esdistudio.com/product-category/awakening/